“The innate compulsion that I have to create pieces that draw attention is very much embedded in the The Middle Daughter DNA” – Deborah Medhurst, Creative Director
Who are The Middle Daughter?
The Middle Daughter are a British retail brand creating well-made, stand-out clothing for girls aged 2-16 years. The brand creates fashionable clothes for a variety of occasions, mixing bright colours and prints with textures and unexpected details. The brand focuses on sustainability with all garment production taking place in Europe and appeals to those who wish to buy one-off, durable items rather than those supporting fast fashion. Founder Deborah is a ‘middle daughter’ herself and feels that through their birth order, middle daughters often have a unique spirit and energy. This notion is reflected strongly within the brand and its designs.
The Middle Daughter Girls’ Clothing
The Middle Daughter pieces range from unapologetically bold volume skirts and dresses with stand-out prints and vibrant colours to more modest pastel tops with a frill here or a puff there. Stripes feature heavily and the ‘The Middle Daughter’ design all of its own prints, using them on a range of items. According to the founder ‘the collections aim to encompass the quietly beautiful with the stand-out.’
Our Current Middle Daughter favourites
We love everything from this brand but if we had to pick, our favourites in stock at the moment are probably these beautifully different dresses. With their unusual designs and surprising, whimsical details, these dresses will ensure that your girl dresses to impress at parties and special occasions or even playdates!
International Designer Clothing Brand for Girls
Despite its design-nod to English eccentricity, The Middle Daughter hasn’t just been recognised in the UK, its unique style has been noticed globally, with international stockists now outweighing UK stores in number. The couple behind the brand see buyers each season in Florence or Paris at trade shows.
Shop The Middle Daughter clothes here
